Lipstick feminism is a school of third wave feminism in which women support the belief that it is possible to be a feminist while also displaying femininity, being sex positive, or engaging in other displays of sexuality which earlier generations of feminists once condemned. In the literal sense, lipstick feminists believe that it is possible to wear lipstick and still be called a feminist, since feminism is about much more than how you dress. Some feminists have criticized the lipstick feminism movement because they believe that it is contradictory to engage in displays of sexuality while advocating for equal rights for women.